Restaurant owners are typically not great marketers, many rely upon their physical location to drive most of their traffic.  I’m continually surprised when I go to the web and search for a restaurant and cannot find them, either because they don’t have a website, or because they’ve put no resources toward search engine optimization.

The mobile web market is on the verge of exploding and web marketing will be crucial to the success of any restaurateur.  As a restaurant owner, you need to make sure you’re on all the local directories, i.e. Google Maps/Places, Yelp, Yahoo local, AOL Local, SuperPages, Citysearch, Local.com, etc.  Best part is…getting your listing on all of these local directories is free!

From a users perspective, here are some of my favorite “local” mobile apps.  Yelp.com, Google Maps and Where.

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I have talked to businesses over the years until I’m blue in the face with regards to the importance of good web presence.   I’ve always said that in order to stay effective online that you need to change with the times.  The challenge with the web as a medium is that it’s a technology, so it’s ever-evolving.   Soon, using the latest web standards and a solo website will no longer be enough with respect to your online marketing tactics. 

Consumers are adopting web-enabled mobile devices at a very rapid rate—as a business owner or marketer, this needs to be on your radar if it isn’t already.  Here is some food-for-thought:

2010 Mobile Statistics provided by Nielsen

• There are 223m mobile phone users in the US 18% are Smartphones
• 26% have the web/data package, up 33% since 2008
• Currently only 7% of mobile device owners viewed video on their phones
• In Q-3 of ‘09 over 25% of all mobile devices sold were Smartphones, 2010 it is predicted to be 40-50%.
• Looking ahead to mid-2011 it is estimated there will be 150m Smartphones in use in the US. 120m will be web-enabled.
• Video viewership will surge from 5m now, to 120m
• Texting has gone from 75b in 2008 to 1 trillion in 2009.

There is no question that mobile connectivity is big and is going to continue to grow at a rapid rate.  If you want to stay ahead of your competitors, it’s vital that you consider mobile-web development tactics.

If you have questions or need help developing a web-enabled mobile app, please contact Shubic Web Design.

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