FetchBack - The Retargeting Company, introduces Engagement Mapping for Retargeting. This allows Advertisers to review and determine the value Retargeting provides for each individual conversion. This is the first attribution management solution of its kind for Retargeting. Thanks to FetchBack’s Engagement Mapping tool, it is now possible to see when a consumer viewed a Retargeted ad, how many Retargeted ads that consumer viewed, and how long after viewing those ads it took the consumer to convert. The Advertiser can then determine how much of an effect that had on their decision to purchase by assigning a value to each time a consumer viewed an ad. Click here to read more…
This entry was posted on Friday, October 23rd, 2009 at 7:18 pm and is filed under Interactive/Web NEWS.
