Google adds new Analytics feature…”Intelligence”

If you haven’t noticed yet, Google added a new feature to its Analytics program called, “Intelligence.” Intelligence is a new reporting feature that will generate alerts to specific actions, for example: you can create automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. For instance, Intelligence could call-out a large surge in visits from a particular referral site, or let you know about bounce rates of visitors from a specific geographic region.

Instead of you having to monitor reports and comb through data, Analytics Intelligence alerts you to the most significant information to pay attention to, saving you time and providing traffic insights that could affect your business.

Custom Alerts make it possible for you to tell Google Analytics what to watch for. You can set daily, weekly, and monthly triggers on different dimensions & metrics, and be notified by email, or right in the user interface when the changes actually occur.

Check out this YouTube video Google put together that will explain Intelligence in more detail.