FIVE TIPS TO IMPROVE GOOGLE ADWORD PERFORMANCE

Pay-Per-Click advertising, like Google Adwords, is a great way to drive immediate traffic to your site—however, there are some tricks in order to be successful.  When your prospective customer searches using a search query that matches your search term or keyword and decides to click on your ad, they expect to be taken to a relevant page for that topic, not just to your home page and then forced to find the information they were looking for.

In the video below, Google shares some ”best practices” for creating relevent ads. The tips provided will give you ideas on how to test your ads, which will help drive more relevant traffic to your site.

 

1.  Use “Keywords” in the title of your ad – The easiest way to improve the performance of your ads is to think about how to make them more relevant to your potential customers. Chose keywords that are specific to your products or services.
2. Direct your users to the right page – Ensure that the destination URL you use for each ad brings users to a specific landing page which relates directly to their search.
3. Add a call-to-action to your ads – Try using a call-to-action in your ads, as this will give your potential customers a clear indication of what they can expect to do on your site.
4. Include unique selling points – Your ad text should make you stand out from your competitors and highlight your unique selling points. These can be products, prices, delivery offers or services that make your business unique, attractive or different.  Your customers will choose you over the competition based solely on the benefits that your ad is selling. 
5. Inter-capitalize the ad text – This may sound obvious, but using appropriate capitalization in ads can really have an effect on how they look.

If you would like to learn more ways to improve your Adwords performance, visit Google’s new Optimization Center, which is full of useful tips. Or, if you’d like to have a professional handle your Adwords/PPC campaign, please contact me for a free consultation.

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This entry was posted on Friday, November 6th, 2009 at 4:06 am and is filed under Interactive/Web INFO, Interactive/Web TIPS.