Gold Canyon, ARIZONA—Mike Shubic – Your Marketing Coach, is a long-time marketer who has been offering freelance marketing services for the past four years has recently decided to narrow his focus to web development and online marketing services.
“I have always had a passion for the web, because from a marketing point of view it has the capacity to give businesses the greatest bang-for-the-buck of any other marketing option. Plus, the web is the most trackable medium out there, which from a marketing perspective is really the “Holy Grail.” For the past couple of years 90% of my business has been interactive related, so it just made sense to start focusing my own marketing efforts toward that area,” says Mike Shubic, now of Shubic Web Design.
Mr. Shubic began his interactive career at the Arizona Republic in the mid-90s, where he was on the steering committee that formed the states’ largest website, AZCentral.com. He also worked for the former Tempe-based cutting-edge internet browser company, NeoPlanet.
Shubic has set himself apart from other web designers or developers because he looks at the web from a marketing perspective, which he says is a communications tool well before it’s a technical project. Mr. Shubic goes on to say that all too often websites are either over or under designed, with no real thought to strategy, which is a result of narrowly focused objectives or capabilities. The overall goal of a website is to communicate a value proposition, if the person or company building a website doesn’t have a firm understanding of marketing, this can often become a hindrance for their client.
Mr. Shubic plans to launch his new www.ShubicWebDesign.com website in mid-October. In addition, there will be a new Blog that will give readers tips, tools and news on interactive related topics.
About Mike Shubic: Mike Shubic is a seventeen-year marketing veteran who has work for such notable companies as The Arizona Republic, Cold Stone Creamery, NeoPlanet and Nautical Enterprises. Mr. Shubic has been involved with the web since the early 90s and has been a freelance marketer for over four years offering his services to an array of different types of industries. Mr. Shubic has written a number of interactive and marketing related articles for both print and online and maintains a Blog of useful tips, tools and news on the interactive subject. Mr. Shubic can be reached by calling 480-983-3100 or by e-mail at Mike @ ShubicWebDesign.com
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This entry was posted on Monday, October 5th, 2009 at 4:48 pm and is filed under Interactive/Web NEWS.
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